Tuesday, April 10, 2007

Backlogged Pt.2: "I'm Hatin' It"

A phenomenon that has been increasingly occuring over the last couple weeks has been the Ad-ification of the subway system in LA. I am distraught over this. While many of the stations along the red line are notably ugly, I'm not entirely certain that plastering images of giant burgers from corporate sponsors over the tiles and concrete is the best thing for us. We have a clean, usable and active transit system and now its getting mucked up with ads. I can only imagine what comes next.

Day one... giant banners are rolled out at the 7th/Metro station. These are in both english and spanish. Just in case you were unaware of what they were for... a new McDonalds burger being "tested" in the Los Angeles area. Not only do we have giant signs, but we have commercials on the TV and radio depicting rural farmers and country bumpkins, trucker hats and all, jealous that they are not in their area... yet.


The next day... Column Imagery! Burgers the size of VW's! They are so big, they can't even FIT on the column! They are plastered all over the station with globs of mayo the size of a small child. My arteries clogged just looking at them.

As the week went on.... more and more posters of varying sizes and shapes began popping up not only downtown but at the other end, the North Hollywood station as well. They have me pegged in both directions!

After this, new signage slowed for about a week or so. Then yesterday I noticed while on the train that at the Universal station, there are giant posters for the new Shrek movie ("Shrek the Turd" as Jess calls it.). While this is slightly more tolerable than Flintstone-sized slabs of Grade-D meat, it's still an enormous green blob remeniscent of Incredible Hulk excrement.

Rant over, for now.

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